PurColor Fine-tuned color for vibrant, lifelike picture PurColor enables the TV to express a huge range of colors for optimal picture performance for an immersive viewing experience. Crystal Processor 4K See every shade of color as intended in 4K Powerful 4K upscaling ensures you watch your favorite content in up to 4K resolution. Smart Hub Discover your favorite content in one place Optimize content curation and discovery, so you spend less time searching and more time streaming movies, games and shows you love.
